This post is Part 3 of a multi-part series of posts on the topic: When designing a voice first conversational experience, should the designer strive to emulate the human-to-human (H2H) model or should they adopt a different model, a machine to human one (M2H), in their quest to deliver a highly usable user interface.

The discussion below is based on a Linkedin Thread started on December 21, 2020 and provides a running dialog from the many contributors who have pitched in with their thoughts, suggestions, criticism, and observations.

Part 1 of the series attempts to identify and articulate some rules…


This post is Part 2 of a multi-part series of posts on the topic: When designing a voice first conversational experience, should the designer strive to emulate the human-to-human (H2H) model or should they adopt a different model, a machine to human one (M2H), in their quest to deliver a highly usable user interface.

Part 1 of the series attempts to identify and articulate some rules and guidelines for designing a highly usable voice user experience based on the M2H design philosophy.

Part 3 provides a running dialog from the many contributors who have pitched in with their thoughts, suggestions…


This post is Part 1 of a multi-part series of posts on the topic: When designing a voice first conversational experience, should the designer strive to emulate the human-to-human (H2H) model or should they adopt a different model, a machine to human one (M2H), in their quest to deliver a highly usable user interface.

In this post, I attempt to identify and articulate some rules and guidelines for designing a highly usable voice user experience based on the M2H design philosophy.

Part 2 of the series illustrates an attempt at applying the rules and guidelines below in a voice first…


When the Amazon Echo was launched in November of 2014, it was launched with what may now feel like a meager handful of features: Weather, Time, Music and Answering Questions. The total number of skills available at the time was zero (the Alexa Skills Kit was still several months away, to be launched in June 2015), and basic features we now take for granted (timers, reminders, home automation, asking for local information) were yet to be deployed. And yet, from day one, the Amazon Echo was beloved by its users. And one of the main reasons why it was a…


Core to our mission at Witlingo is to enable individuals and companies of all sizes to join the Voice First revolution. And that’s what we have been doing from Day One: We have built a platform and a set of offerings that enable an individual or a tiny business to launch their voice first presence just as easily and affordably as they do for large brands, such as The Motley Fool, Meetup, Berlitz, Cooley LLP, Fish and Richardson, and many more.

Continuing with that mission, we are proud to announce the launch of Castlingo.

Introducing Castlingo

Castlingo is the easiest…


For more thoughts on the voice space by Ahmed, you can listen to him on Alexa by saying, “Alexa, launch Voice Guru.”

Giving technology demos can be nerve wracking — and one often feels, at the point of demoing, that one is at the mercy of inscrutable, capricious, and even cruel higher powers who may or may not let you do your job. This is especially true when it comes to demoing voice. …


You have a website, a toll free number, a mobile app, a Facebook page, a Twitter feed and a Youtube channel. And you also have a blog and maybe even a podcast. But what you don’t have — yet — is a Voice First Portal.

Witlingo is introducing an offer that will enable you to publish a highly usable, value delivering Voice First Portal (an Alexa skill, a Goole Assistant action, and a Microsoft Cortana skill) in a matter of days and at a cost that will meet your budget. We will research, design, build, test, and publish your…


According to the latest data, something in the order of 50 Million businesses have a Facebook page. Any company worth its name, no matter its size, not only has a Facebook page up, but also a paid staff that actively manages that page, alongside the other social media properties (Twitter, Linkedin, Youtube, etc.). Indeed, one can safely say that customers nowadays engage with a brand via the Facebook page of that brand much more than with its website.

What have come to be called Far Field, Voice First devices, embodied in Amazon’s Alexa products (the Echo, the Echo Dot, the…

Ahmed Bouzid

Founder & CEO at Witlingo // You can listen to him on Alexa by saying, "Alexa, launch Voice Guru"

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