H2H vs. M2H Conversational Modeling: Part 2 — An example

Ahmed Bouzid
3 min readJan 4, 2021

This post is Part 2 of a multi-part series of posts on the topic: When designing a voice first conversational experience, should the designer strive to emulate the human-to-human (H2H) model or should they adopt a different model, a machine to human one (M2H), in their quest to deliver a highly usable user interface.

Part 1 of the series attempts to identify and articulate some rules and guidelines for designing a highly usable voice user experience based on the M2H design philosophy.

Part 3 provides a running dialog from the many contributors who have pitched in with their thoughts, suggestions, criticism, and observations.

All of the above articles mentioned, and this article here, are a work in progress. So feel free to provide your feedback either directly in this document or by emailing me at ahmed.bouzid@gmail.com.

Dialog Context/Assumptions

  • Company Widget Factory is an ecommerce service/website.
  • User is a customer of Widget Factory.
  • User has their account linked with the assistant. So the assistant knows who they are and what they have purchased, etc.
  • User has interacted with the assistant before.
  • From the data we have gleaned, we know…

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Ahmed Bouzid
Ahmed Bouzid

Written by Ahmed Bouzid

Founder & CEO at Witlingo and co-author of “The Elements of Voice First Style” (O’Reilly Media, 2022)

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